THE DIGITAL PLATFORM TO FEMALE FINANCIAL FREEDOM 

+ INFOGRAPHIC DESIGN
+ UX/UI DESIGN
+ BRAND IDENTITY
+ ART DIRECTION
+ CONCEPT DEVELOPMENT
+ COPYWRITING

Opportunity

Women face financial literacy gap despite growing economic power.

  • The world of personal finance among plenty of other industries is male-dominated. When it comes to the variety of areas of personal finance and money management, there are lot of resources and information out there that can be intimidating, overwhelming, and perhaps too general, especially for women.

RESEARCH

Financial resources often overlook women's unique challenges.

  • In a study by the TIAA Institute researching financial literacy between women and men, only 12% of women demonstrated a high level of financial literacy in comparison to 27% of men. There is a clear gap in financial literacy between the binary genders and this series of infographics is meant to investigate the activity of women in personal finance with a reflection of this disparity in mind.

This platform empowers women through data-driven insights and actionable financial advice.

RESULTS

  • There are numerous global economic inequalities still in the process of change that women have to face, but as women adjust themselves into a position with more buying power, it’s now time to see how they use it, and if the general behaviors/trends are in their best interest. This platform aims to inform and encourage women to expand their financial literacy as it considers the unique factors and obstacles that women experience in finance.

The time for women to take advantage of their personal finances is now.

THE PLATFORM

Dedicated to empowering women with financial knowledge and literacy. Through engaging and informative infographics, we shed light on the persistent disparity in financial literacy between women and men. Our visual representations highlight the challenges women face in navigating the complex world of personal finance and investing.

This website also serves as a comprehensive resource hub, offering tailored financial education and tools specifically designed to empower women to take control of their financial futures. From budgeting tips to investment strategies, we provide accessible and practical information to help women build confidence and financial independence.

THE INFOGRAPHICS

This infographic series tackles critical topics surrounding women's financial literacy and economic impact with witty design yet no-nonsense approach.

Explore the stark realities of the gender pay gap through data-driven visuals that highlight the persistent disparities in earnings between men and women. Gain insight into the profound influence of women on the economy as we dissect their significant contributions across various sectors and industries.