THE Design Growth Cycle
The Seed.
In the "Seed" stage of my design process, I metaphorically plant the seed of my project, nurturing its potential for growth. Here, meticulous research takes center stage as I delve into understanding my target audience, exploring their needs, desires, and pain points. Concurrently, I survey the competitive landscape, studying existing solutions, and industry standards. This phase is characterized by deep exploration and discovery, as I uncover opportunities in the market and identify key insights that will inform the trajectory of my design journey. Just as a seed requires nourishment and care to flourish, this stage lays the groundwork for a robust and insightful design process, setting the stage for creative growth and innovation.
The Sprout.
In the "Sprout" stage of my design process, the seeds of research and understanding begin to germinate, giving rise to a burgeoning array of creative possibilities. Armed with newfound expertise on the subject, I embark on conceptualizing my strategy, utilizing mindmaps to map out intentional design options. This phase marks the transition from exploration to ideation, as I cultivate a variety of visual style guides that reflect the essence of my project. Here, I delve into sketching and prototyping, fleshing out my ideas and envisioning the form and function of my deliverables. Like a sprout reaching towards the sunlight, this stage is characterized by growth and emergence, as ideas take root and begin to take shape, paving the way for the next stages of my design evolution.
The Bud.
In the "Bud" stage of my design process, creativity begins to form as I refine and iterate upon the concepts cultivated in earlier stages. Armed with feedback from peers and critiques of previous iterations, I embark on the exciting journey of designing and prototyping a diverse array of options for my deliverables. This phase is characterized by a prolific exploration of ideas, as I generate, evaluate, and refine designs through a process of continual iteration. From a hundred initial concepts, I distill my focus to ten, and then to the one that resonates most strongly. Here, I embrace the freedom to play with design, pushing boundaries and experimenting with innovative solutions until I arrive at a design that feels most successful and aligned with the project's goals. Like a bud unfurling its petals, this stage is marked by growth, refinement, and the emergence of what could potentially be the final product.
The BLOOM.
In the "Bloom" stage of my design process, the culmination of meticulous planning and creative exploration is realized as the solution to my design problem comes to fruition. Here, I focus on bringing the vision to life with fleshed-out and robust brand identities and presentations. Every aspect is meticulously crafted to the highest standards of quality, ensuring a cohesive and impactful end result. As I finalize the design, I reflect back on the insights gained during the initial research phase, ensuring that every element aligns with the project's objectives and resonates with the target audience. Like a flower in full bloom, this stage represents the culmination of transformation, and the realization of creative potential, resulting in a design solution that captivates and inspires.