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Client ASK
LINE is an international tattoo association with a mission to globally connect tattoo communities of all nations. It advocates for the new definition of tattoos as a meaningful self-expressive art form. How can we break its stigma worldwide?
insight
The unconscious bias and shame of tattoos are rooted in their historical association with criminality and gang activity.
BIG IDEA
It’s time to live in a new truth.
Even the members of the most respected occupations of modern society have tattoos, no longer being exclusive to those involved in crime. So to what extent can they really be deemed ‘unprofessional’?