ELEVATING A CULTURAL HISTORICAL MARKET 

+ ENVIRONMENTAL DESIGN
+ BRAND IDENTITY
+ ADVERTISING
+ ART DIRECTION
+ CONCEPT DEVELOPMENT
+ COPYWRITING

Petticoat Lane's historic heritage is overshadowed by its outdated appearance.

Opportunity

  • Petticoat Lane Market is historically famous for being a trading hub in London and has evolved to be a marketplace of cultural fashion and food, however, its street space appearance falls flat in comparison to surrounding competing markets.

RESEARCH

The market's unique strength lies in its diverse, locally-owned businesses.

  • Unlike surrounding markets, Petticoat Lane emphasizes small local businesses that provide an authentic service of diverse cultures whether it be food or fabric over large company brands.

A revitalized brand identity transforms Petticoat Lane into a vibrant journey through diverse cultures, all within a single market.

RESULTS

  • Petticoat Lane is revived with a reimagined brand identity that celebrates the cultural diversity of its community emphasizing an experience ‘traveling the world’ walking from culture to culture just around the block.