BRANDING
+ Concept Development
+ Brand Identity & System
+ Art Direction
+ Research
+ Illustration
+ Copywriting
+ Event Collateral
OPPORTUNITYTheme parks are meant to be attractions that feel like a unique experience that take you away from the lull of domestic life. However, there is an excess of theme parks that primarily target children, leaving childless adults to have limited options of mesmeric escapes that prioritizes their entertainment.
INSIGHTAmong the top 10/20 theme/amusement parks of North America, Europe, South America, Asia, etc. none of them are adult-only. The market of theme/amusement parks is saturated with locations catering to children and families. Some parks recognize their mature audience’s child-free desire and compromise by creating adult-only designated locations (Disney World’s Oasis Pool) or by organizing adult-only days (Cedar Point).
RESULTSThis theme park brings in the perfect balance of myth and maturity with its Nordic inspiration. Its mythological and historical tones allows the park to capture an essence of magic that child-catering parks have without the juvenile sense. Adults can be at peace or play in this world that scratches the itch in their imaginations with interactive attractions, dining options, entertainment, and shops that cater to their desires for once.
Adults can be at peace or play in this “getaway” world that engages their imaginations with mythological maturity & history.
PREMIUM ADVENTURE PASSES
Nine Realms offers guests three different premium passes each with their own curated package for every type of adventurer. With features such as our exclusive mythological tour or historical tour to our all-restaurant voucher meal deals, anyone can experience the full extent of our Nordic World.
longship transportationWith a ‘choose-your-own-adventure’ structure, attendees enter the park with the choice of going down a path to one realm/landmark or another. They’re allowed to go back to an area if they want to choose a different path or start at the beginning as the end of each path is connected to a semi-circular canal system that can take parkgoers back to the entrance by one of two constantly sailing longship through our scenic canal route.
NINE REALMS & FIVE LANDMARKSConnected by the ash tree Yggdrasil, our theme park features the same Nine Realms that are home to the Nordic gods, giants, elves, and humans. Explore each of the distinct realms or embrace your inner viking, conquering the special landmarks from your favorite myths.
