HYATT INTRODUCES ITS ACCESSIBLE-FOCUSED HOTEL CHAIN
+ BRAND IDENTITY
+ BRAND COLLATERAL
+ PACKAGING DESIGN
+ ADVERTISING
+ ART DIRECTION
+ CONCEPT DEVELOPMENT
+ COPYWRITINGOpportunity
U.S. lodging often treats ADA compliance as a checklist, neglecting thoughtful design.
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U.S. lodging must adhere to the Americans with Disabilities Act, improving accessibility for those with physical disabilities. Yet, compliance has sometimes become a checklist rather than thoughtful design, compromising the hospitality experience for individuals with mobility challenges.
RESEARCH
Even with ADA guidelines, many hotels fall short, offering only minimal comfort compared to what abled guests experience.
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In regards to accommodations, ADA guidelines cover requirements for bed heights, room dimensions, communication devices for hearing and sight, and other specifications of amenities such as provisions and placements of grab bars, sink placements, or roll-in showers within a hotel room. Despite these rules, not every hotel follows them and even so these guidelines are the mere bare minimum for people with mobility disabilities to even feel a taste of the level of comfortability abled people experience for the same price.
This accessible hotel chain redefines hospitality, where guests with mobility disabilities don’t just stay—they thrive, enjoying every luxurious detail as intended.
RESULTS
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With this accessible hotel chain, it invites guests with mobility disabilities to indulge in an all-encompassing stay. Guests can immerse themselves not only in an accessible hotel room but also savor every moment of the facility, taking full advantage of the amenities.
Meticulous attention to detail for an extraordinary and fulfilling experience of relaxation.
BRAND STORYWelcome to Mosaic, where our brand story is woven from a commitment to attention to detail, ensuring a seamless and comfortable experience for all our guests, especially those with mobility disabilities. Just as a mosaic piece by piece forms a beautiful whole, we meticulously consider every detail to create an environment where everyone feels welcome and accommodated. From spacious and thoughtfully designed rooms to carefully planned accessibility features like widened doorways and tactile signage, we believe it’s the small details that make the biggest difference in enhancing the comfort and ease of our guests’ stay. At Mosaic, we’re dedicated to crafting an inclusive and accessible haven where every guest can enjoy a truly exceptional experience.
MEET RUMIIntroducing Rumi, your personalized smart room assistant designed to enhance accessibility and convenience in mobility-disability accessible hotel rooms.
Equipped with advanced voice automation technology, Rumi seamlessly integrates into your surroundings, allowing you to effortlessly control various room features with simple voice commands. Need to turn on or off the lights? Just ask Rumi. Want to open the curtains or windows to let in some fresh air? Rumi has got you covered. Need assistance with adjusting the height of your bed for optimal comfort? Rumi is at your service.
TRANQUIL TOILETRIESDesigned with calming and soothing ingredients, our luxurious shampoos, conditioners, soaps, and more are meticulously curated to enhance your sense of tranquility and rejuvenation during your stay. Immerse yourself in the soothing scents and gentle formulas that promote relaxation and well-being, providing a serene escape from the hustle and bustle of everyday life. Whether you're unwinding after a long day of travel or simply seeking a moment of peaceful reprieve, our tranquil toiletries are here to elevate your hotel experience to new heights of comfort and serenity.
WEBSITE WALKTHROUGHAs you step into our virtual lobby, you'll discover more than just a place to stay – you'll find a commitment to accessibility woven into every aspect of our mission. Our dedication to providing a welcoming environment for all guests drives everything we do, from our thoughtfully designed accommodations to our array of tailored amenities.