EXPERIENTIAL
+ Concept Development
+ Brand Identity
+ Art Direction
+ Experiential Design
+ Web Design
+ Copywriting
+ Advertising
OPPORTUNITYPublic transportation is the backbone of a city. It’s what connects its dwellers throughout the manmade land it has to offer. Yet little do we know that in some of the most popular cities in the world, a slime mold Physarum is behind the efficiencies of their railway network.
INSIGHTWhen Physarum polycephalum, a slime mold often found inside decaying logs, discovers bacteria or spores, it grows over them and begins to digest them through its body. To continue growing and exploring, the slime mold transforms its Byzantine pattern of thin tendrils into a simpler, more-efficient network of tubes, ultimately becoming the best natural engineers.
RESULTSThis exhibit capture the scientific intricacies of this natural phenomenon but also translate its significance into a compelling narrative for the general public about the remarkable problem-solving abilities of Physarum slime mold and how it has inspired advancements in transportation systems.
