BRANDING AN INTERNATIONAL TATTOO ASSOCIATION 

+ BRAND IDENTITY
+ COLLATERAL DESIGN
+ ADVERTISING
+ ART DIRECTION
+ CONCEPT DEVELOPMENT
+ COPYWRITING

Opportunity

Tattooing is a blend of personal expression and cultural heritage, but suffers from fragmented representation and lingering stigma.

  • Tattooing embodies a paradox: it serves as both a vehicle for personal expression and cultural heritage, yet it grapples with lingering stigmas linked to its historical ties to crime, leading to its illegalization in certain areas. The lack of a centralized international body leaves the global tattoo community fragmented, lacking a unified platform to safeguard and celebrate its diverse heritage and artistic evolution.

RESEARCH

Despite early attempts, a unified international platform for tattoo artists remains elusive.

  • Formed in 1975 by Terry Wrigley and North American tattoo artists, the International Tattoo Artists Association (ITAA) aimed for global reach but disbanded in 1978 due to limited expansion. Since then, nations have established their own tattoo associations, while platforms like World Tattoo Events facilitate global conventions. Yet, there remains a void for a cohesive international tattoo association akin to the International Association of Art.

An international tattoo association can unite diverse communities, challenge stigma, and celebrate tattooing as a legitimate art form.

RESULTS

  • The mission of this international tattoo association is to unite global tattoo communities, sharing diverse forms, styles, and techniques rooted in rich historical traditions. It aims to redefine tattoos as meaningful forms of self-expression, challenging outdated criminal connotations and dismantling stigma worldwide.

It’s time to live in the new age of artistic truth.

LOGO CONCEPT
INTER-INKED EXPO & COLLATERAL

The premier international tattoo association expo, and vibrant celebration of tattoo artistry from around the globe. Immerse yourself in a dynamic showcase of diverse styles, techniques, and cultural influences, as renowned artists come together to share their passion and creativity. From traditional designs to avant-garde masterpieces, Inter-Inked is a melting pot of innovation and tradition, where attendees can explore the rich tapestry of tattoo culture while forging connections with fellow enthusiasts and industry professionals. 

NEW MEMBER WELCOME KIT

Welcoming new members to the global tattoo community, our exclusive kit includes essential tools of the trade and a comprehensive guide to kickstart your journey into the world of tattooing, ensuring you're equipped and empowered to create meaningful art from day one. 

FULL BRAND GUIDELINES

From vibrant imagery to clear messaging, LINE's brand guidelines ensure consistency with its intentional design choices celebrating the diverse and dynamic culture of tattoo artistry worldwide.

ADVERTISING CAMPAIGN

This campaign’s strategy challenges societal norms by spotlighting professionals in traditionally conservative roles proudly displaying their tattoos. From CEOs to doctors, our campaign celebrates individuality and diversity, inviting everyone to embrace the art of ink without fear of judgment. It reshapes perceptions and fosters a more inclusive society where tattoos are celebrated as a form of self-expression and creativity.