EDITORIAL
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+ Art Direction
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OPPORTUNITYNow more than ever has the creative and technology industries seen an intersection in both their crafts, however, what’s even newer to the space that takes full advantage of its crossover is experience/experiential design. We’ve seen the innovation that digital screens brought to the world, but now experiential design discovers new horizons in how we integrate tech with reality, or even vice versa.
INSIGHTStudies in psychology reveal that immersive experiences not only enhance memory retention but also foster emotional connections, making them invaluable tools for effective communication and learning. Moreover, in fields like marketing and product design, experiential approaches have been shown to significantly influence consumer behavior and brand loyalty. By exploring the intersection of creativity and technology through a dedicated magazine, we can not only showcase innovative design solutions, but also provide valuable insights into the evolving landscape of experiential design, empowering readers to harness its potential in their respective fields.
RESULTSInterflux covers the new breakthroughs of experiential design and highlights how designers and agencies integrate technology with reality. Along with featured inventions ranging from VR to drone technology, this magazine showcases cutting edge exhibits, pop-ups, and events that push the boundaries of in-person user experience.
