PACKAGING
+ Concept Development
+ Brand Identity & System
+ Art Direction
+ Packaging Design
+ Illustration
+ Copywriting
+ UX/UI Design
+ Advertising
OPPORTUNITYWith today’s mental health crisis, and a lack of consistent attention through only relying on crisis hotlines, addressing these mental health concerns on a daily basis can be difficult, especially to those who struggle to find time, motivation, or access to professional help. There is also a struggle in those who have trouble applying what they learn in these sessions in their real life.
INSIGHTCognitive behavioral therapy is a psycho-social intervention that aims to reduce symptoms of various mental health conditions, primarily for depression and anxiety disorders. The goal of CBT is to help the individual enact change in thinking patterns and behaviors, thereby improving quality of life not by changing the circumstances in which the person lives, but by helping the person take control of his or her own perception of those circumstances.
RESULTSThis self-care companion pet collection aids in helping individuals progress with their mental exercise daily. These AI pets help administer cognitive behavioral therapy through mutually beneficial positive habit-making. For example, the pet can’t be fed unless you make your bed, complete a task, or do some mindfulness work against toxic thought patterns. It’s a friendly way to hold those accountable who are going through a hard time and have fallen behind in their self-care. It also provides low-maintenance companionship to those who can’t commit to a real live therapy animal.
Taking self-care accountability to another personable level, these AI companions encourages its users to take care of them by taking care of yourself.
MEET THE PETS!
Pembroke Welsh Corgi“I’ll be your pawtner in crime“
Red-Eared Slider Turtle“Let’s come out of our shells“
Budgie Bird“Keep your beak up“
Domestic Short Hair Cat“We’ll get back on our claws“
Dutch Rabbit“At all times I’m all ears
INSTRUCTION GUIDE
Unlock companionship and support with just a few simple steps from Empets’ illustrated instruction manual
COMPANION APPStay connected, track progress, and nurture your mental health journey with personalized support, anytime, anywhere through our app. Its select features includes an AI vent chat for times of need when you’re not around your pet, a personalized digital journal, progress tracker, and preference settings.
ADVERTISING CAMPAIGNIn this campaign, copywriting takes front in center with familiar phrases and affirmations using a play on words relating to our beloved Empets.
