BRANDING A HAUNTED HOSPITALITY BOOKING PLATFORM

+ UX/UI DESIGN
+ BRAND IDENTITY
+ ADVERTISING
+ ART DIRECTION
+ CONCEPT DEVELOPMENT
+ COPYWRITING
+ ILLUSTRATION

Opportunity

What if ghosts had the chance to host their haunted homes, creating a unique tourism experience?

  • The UK is home to some of the most famously haunted castles, cottages, forests, and streets in the world. There are a variety of landmarks with paranormal figures maintaining a permanent residence, however their homes are rudely infiltrated by unannounced tourists. During their delayed time of passing over, these ghouls deserve to be able to take control of their haunts through a platform they can properly host their homes in and finally take control of their eternal dwellings.

RESEARCH

Haunted hospitality is untapped tourism gold, with the power to preserve history and profit.

  • Those who dare to hunt ghosts as an economic development strategy find that tapping into this niche can pay off — haunted attractions, which include commercial haunted houses as well as ghost-themed tours, bring in about $300 million annually. In a 2020 study published in Cornell Hospitality Quarterly, a quartet of researchers found that haunted tourism has allowed attractions like historic house museums “to remain intact” or bring in the money for necessary improvements.

Experience the afterlife as a guest, not a ghost, in a world where the paranormal is your host.

RESULTS

  • This tourism and booking website will offer home stays in historical landmarks guided and hosted by the very ghouls that haunt them. Unlike competition as AirBnb and Vrbo, this platform presents a unique experience and interactions with the supernatural. Aside from their astral state, these ghosts aren’t like any other host as they’re the perfect tour guides to tell the authentic tales of the landmarks that tourists want to see in the first place.

Exploring dark tourism to its paranormal roots, taste the thrill and history through first-hand lodging experiences within infamous landmarks and beloved ghost hosts.

THE OCCULTMODATIONS

Where the line between the living and the dead blurs into an otherworldly experience. Our unique platform offers "Occultmodations" at some of the world's most infamous haunted landmarks, where the very spirits that haunt these places become your hosts.

Step into a realm where history meets the supernatural as you book your stay at one of our spine-chilling accommodations. From ancient castles to abandoned mansions, each property is steeped in legend and lore, offering an unforgettable encounter with the paranormal.

THE GHOST HOSTS

Our spectral hosts beckon from the shadows, opening their doors to you with welcoming or frightening apparition arms. Some hosts include encountering the Headless Horseman, forever chasing his lost head; the Witch Doctor, weaving spells of old; the Blacksmith, forging tales of battles past; and the Druid, keeper of ancient wisdom. Join us for an otherworldly stay where ghostly encounters await at every turn depending on your fear factor.

THE ICONOGRAPHY

With our digital icons, guests can easily navigate our website and explore the diverse range of accommodations, each offering its own unique blend of spooky charm and supernatural allure.

THE MEMORABILIA

A minimalist yet meaningful memento of your stay. Inspired by prayer cards, these simple designs capture the essence of your experience without unnecessary embellishment. Each card serves as a tangible reminder of moments cherished, offering a subtle nod to the significance of your time spent with us and a special note from your ghost host.

THE ADVERTISEMENTS

The campaign strategy revolves around spotlighting our ghost hosts prominently, using familiar hospitality phrases infused with a haunted twist. By blending the supernatural with friendly greetings, we aim to intrigue and entice our audience, inviting them to experience a stay where ghostly encounters are part of the charm.