In East Asia, their preference towards lighter skin originated from classist assumptions between sun exposure, darkness, and labor which ultimately led to the subconscious insecurity over being tan. Similarly, in South Asia, classism is related to its colonization by Britain and thus led to a superior title with Western features including lighter skin. Then within the Americas, skin superiority comes from the context of slavery, however, in the present day, there’s also a disdain for the other side of the spectrum for being ‘too light’ or perceived as an ‘albino’ which then led to a surge and desire for tanning products. Across the world, there is a history of colorism that affects the perceptions and biases of today that modern companies unfortunately use such insecurities to profit from.