CHUTNEY LINE OF ADVENTUROUS FLAVORS

+ PACKAGING DESIGN
+ BRAND IDENTITY
+ ADVERTISING
+ ART DIRECTION
+ CONCEPT DEVELOPMENT
+ COPYWRITING

Opportunity

Chutney market lacks flavor innovation and broader appeal.

  • In a condiment sea of sauces, jams, and relishes, there is the chutney. A chunky flavorful concoction that tests the boundaries of taste and experimentation. Chutneys are a great way to elevate your small meals and snacks with some eccentric fun, however, the market of chutney flavors hasn’t explored its full potential.

RESEARCH

Chutneys have global roots and are versatile condiments with untapped flavor potential.

  • In India, people started making chutneys with veggies and fruits by grinding them with spices, salt, and vinegar to preserve them spoiling. During the colonial era, when India was under British rule, chutney recipes were introduced to Western cuisines. Chutneys have been adapted and incorporated into various international cuisines. However, chutney remains a very farmer’s market-like product, with a rare variety of fun in it’s flavor experimentation.

Reimagine chutney as a bold, adventurous culinary experience with combinations not for the faint of heart.

RESULTS

  • Our wacky chutney product line stands out in the market due to its extraordinary flavor combinations and unmistakable personality. Unlike conventional chutneys, our offerings are a delightful fusion of unexpected ingredients and inventive culinary craftsmanship. We cater to those who seek culinary adventure, inviting them to embark on a flavorful journey filled with whimsy and wonder.

These are not just condiments; they’re conversation starters, a dash of eccentricity on your plate, and endless possibilities of flavor.

ADVERTISING CAMPAIGN

This campaign portrays these unconventional chutneys as contenders in a boxing match, showcasing their bold and unexpected ingredient combinations. Each ad features vibrant visuals of the chutneys facing off in the ring, with flavors so strong they're ready to go head-to-head.